Okay people. The hammer has officially dropped. America is in for a serious reckoning, much of it unpleasant, I fear. If you're like me, you're probably pretty devastated. Maybe you're furious. It's likely you feel discouraged and want to crawl back under the covers (or move to Canada!).
I'll be truthful, this is going to be really, really hard. But now we movers, makers, dreamers, and doers must take action. We must fight. The country is in for some changes that will affect all of us, that will challenge our values and threaten to tear down these glorious things we have built and created and poured our very souls into. So I urge you, now is the time that matters the most. Take that money you were about to drop at big chain stores and invest in the people, the stories, the dreams. Surround yourself with meaning - goods that have been crafted with intention and love. Support the makers this holiday season.
I am personally pledging to shop small this year. I'll be honest, I've resorted to careless spending around the holidays for many years, but I am looking forward to spending consciously this year. This year matters more than most, too. It matters because your favorite local and independent retailers, diners, coffee shops, etc. will soon face the possibility of total annihilation. Support them all you can and fight the good fight. It is imperative to keep small business alive.
Take some time to discover small businesses and brands you connect with, ask questions, let them know what you're looking for, allow them space to use their expertise. Get to know your local shopkeepers and handymen and baristas. Support people. Support small.
Check out this infographic I whipped up on how shopping small benefits you and your community:
(Data reimagined from The 350 Project.)
Small Business Saturday is November 26 this year, the day after Black Friday (aka the worst day of the year to shop and the best day to stay home and eat leftovers).
To kickstart your journey to supporting small this season, I've put together a 3-part guide to shopping small. I will publish these posts in the coming weeks to prepare you for Small Business Saturday and the holiday season beyond.
In the meantime, for a little inspiration, check out the app below. It offers recommendations for independent retailers near you!
Click here for the LookLocal app.